Why use e-commerce?
Adapting to a changing world
As an industry, wine brands make most of their money by selling to retailers and beverage dealers. But, as in other industries where brands are trying to increase direct sales to consumers, the sales channel offering the strongest growth potential for wine brands is through e-commerce (commercial transactions conducted electronically on the internet).
E-commerce offers your business a whole range of opportunities, from marketing options to generating more sales and, with an optimised and well developed website, you can not only achieve these goals, but also offer your customers a round the clock, convenient service that can boost your business.
Still sitting on the fence about launching an e-commerce store?
Here are a six reasons why E-commerce is so important for your business, and how you can benefit from moving online:
BROADEN YOUR BRAND:
An ideal way for you to move your brand away from the physical and time restrictions of a brick and mortar store (your tasting room or traditional retailers).
CONVENIENCE:
Available all day, every day, meaning your customers can visit your store at all times, no matter what their schedule might be, and whenever it is convenient for them.
INCREASE YOUR REACH:
Due to the internet’s accessibility, millions of people across the world can view your website at any time, allowing you to reach out to a larger audience.
MARKETING OPPORTUNITIES:
A number of marketing techniques can work alongside your website, including organic SEO (Search Engine Optimisation), pay per click advertising, social media marketing and email marketing, all of which can include links back to your website.
SCALABILITY:
E-commerce let’s you scale your business accordingly, allowing you to add more product lines, gift card options, discount coupons, wine club discounts, add more payment options, and even grow who you choose to ship to.
HIGH VALUE:
Research has shown that the average value of e-commerce orders are far higher than tasting room orders, and it is much less costly to execute a marketing email campaign to drive online sales than to staff a tasting room.