Many wineries, especially smaller and medium-sized family-owned operations, lack the in-house expertise, personnel or time to manage and maintain their online presence.

These services are typically out-sourced at inflated costs to third parties with little or no understanding of the wine business.

In most cases the lack of up-to-date content on websites, outdated design and security elements and the absence of an E-commerce platform lead to poor user experiences, resulting in customers becoming disillusioned with the brand, and a loss of potential income for the producer.